SEO Glossary for Startup Founders
Plain-English definitions of every SEO term you'll encounter when building your startup's backlink profile — from Domain Rating to PageRank to anchor text. No jargon, no fluff.
Domain Rating (DR)
Ahrefs' 0–100 score measuring a website's backlink authority.
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Dofollow Link
A standard hyperlink that passes PageRank from the linking site to yours.
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Nofollow Link
A link with rel="nofollow" that tells Google not to pass PageRank.
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PageRank
Google's original algorithm for measuring a web page's importance based on its backlinks.
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Backlink
An inbound hyperlink from another website pointing to your site.
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Link Equity
The SEO value passed from one page to another through a hyperlink.
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Anchor Text
The visible, clickable text of a hyperlink.
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Domain Authority (DA)
Moz's 0–100 score predicting a website's ability to rank in search engines.
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Put these terms to work
Understanding DR, dofollow links, and PageRank is only useful if you act on it. backlinks.fyi gives you a curated database of startup directories with DR scores, link types, and submission tips — so you can build your backlink profile systematically.
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